Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3

Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.

thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information

I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.

The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!

customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course

Interesting thoughts on all aspects of customer and market analytics.

Additional course resources were very useful to me in my current job role.

A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!

Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.

By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.

I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.

Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.

Thank You!

Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!

Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.

Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...

I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.

Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.

Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.

This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.