Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
创建者 Nikita B•
Jul 4, 2021
The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.
Sep 17, 2020
Superior quality content and professors (as expected from Wharton).
There are some questions which I have failed to crack and would love to have someone address them.
创建者 Juan d D A H•
Oct 1, 2019
Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
创建者 LUIS H B•
May 15, 2016
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
创建者 Bhaskar R•
Apr 4, 2020
Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.
创建者 nirali m•
Aug 29, 2020
It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.
Apr 13, 2020
Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.
Mar 20, 2020
Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.
创建者 Anjaney L•
Jun 2, 2020
very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types
创建者 Saurabh S•
Aug 21, 2016
I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.
创建者 Aparna M•
Mar 21, 2016
This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl
创建者 Muhammad E•
Oct 30, 2017
A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.
创建者 Muhammad M M•
Nov 2, 2016
Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!
创建者 Tony P•
Jan 19, 2022
Almost all of the material was clearly communicated, the professors are all leaders in their fields yet presented the material in understandable and useful ways.
创建者 HONEY S•
Dec 3, 2019
It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.
创建者 Trisha D•
Jun 23, 2020
I would anyday recommend this course to anybody interested in marketing sciences and analytics. This has been so far the most insightful and interesting course.
创建者 Deepak S•
Nov 23, 2016
it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.
创建者 Kavya J•
Apr 8, 2020
The course was informative and well taught. It covered major elements and gave a good overview of analytics involved in customer management to increase profit.
创建者 Advik A S•
Mar 21, 2020
A course which helped a person with no analytics experience like me understand what customer analytics exactly is. It was a great course with great curriculum.
创建者 Milind S•
Sep 14, 2019
It was a great experience learning the course since it was application-based. The professors were both witty and work-oriented which kept the interest running.
创建者 yujie c•
Dec 13, 2017
this course is very interesting and useful to the beginner who has no background. Highly recommend to people with Engineer background and you will learn a lot!
创建者 vijay k s•
Mar 29, 2019
the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.
创建者 Ilse M R R•
Sep 10, 2018
It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.
创建者 Hrishikesh D•
Oct 25, 2017
I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.
创建者 Faustina K•
May 4, 2020
Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.