The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
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- 5 stars82.12%
- 4 stars11.67%
- 3 stars3.78%
- 2 stars1.12%
- 1 star1.28%
来自THE DIGITAL MARKETING REVOLUTION的热门评论
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
关于 数字化营销 专项课程
Master strategic marketing concepts and tools to address brand communication in a digital world.