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返回到 营收管理基础:营收策略的基石

学生对 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的评价和反馈

4.6
932 个评分
233 条评论

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

YZ

Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

DT

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

筛选依据:

51 - 营收管理基础:营收策略的基石 的 75 个评论(共 229 个)

创建者 Ilija S

Jan 29, 2017

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

创建者 Naval B

Mar 26, 2021

Best teachers, explanation of topics and well versed videos to make you understand the topics better.

创建者 wendy j

Jan 3, 2021

Found the course to be very informative and able to view and listen to course lectures from anywhere

创建者 Haider S

Jan 23, 2020

This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.

创建者 Sudesh L

Jan 10, 2022

This is really a fundamental for anyone who interests in revenue management. A lot can be learnt.

创建者 Vinay M T

Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

创建者 Deleted A

Apr 16, 2020

One of the best module and the topics were presented in a very interesting manner. Thank you.

创建者 Deleted A

May 1, 2020

Good source of knowledge and it has helped me immensely to learn about revenue management

创建者 khalid b

Dec 26, 2018

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

创建者 Mohareb S

Dec 19, 2015

Excellent course for hospitality professionals who want to learn about revenue management

创建者 Vaseem M

Oct 15, 2017

back ground display or slides, during the session was not clearly visible to read

创建者 Gonçalo D

Jul 28, 2019

Very insightful and interesting. Definitely will recommend this course to other!

创建者 Akshay K

Jun 19, 2020

Excellent Material with excellent explanation of the concepts and terminologies

创建者 DODO J

Apr 15, 2020

j'ai vraiment adoré ce cours surtout l'examen final....merci aux professeurs.

创建者 Xenia W

Sep 24, 2020

I absolutley enjoyed this course! Looking forward to expanding my knowledge!

创建者 Manomay V

Apr 3, 2021

very Importent for every hotel management student to go through this course

创建者 Markus T

Apr 6, 2016

Thank you for establishing such a ground and base establishing course <3

创建者 Daniela B

Feb 5, 2016

Great introduction to the hospitality business revenue management basics

创建者 YaSy

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

创建者 Sanjay P

Jun 2, 2020

This was very much useful and I have got too much learning from this.

创建者 Saurabh D

Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

创建者 Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

创建者 Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

创建者 Cheyma M E B

Oct 7, 2019

Well structured and the speakers have a great educational method!

创建者 Mohamed M

May 29, 2020

Wonderful course and very useful, it will help me in my career.