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返回到 营收管理基础:营收策略的基石

学生对 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的评价和反馈

4.6
705 个评分
169 条评论

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

筛选依据:

51 - 营收管理基础:营收策略的基石 的 75 个评论(共 165 个)

创建者 Sanjay P

Jun 02, 2020

This was very much useful and I have got too much learning from this.

创建者 Saurabh D

Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

创建者 Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

创建者 Diemacher

Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

创建者 Cheyma M E B

Oct 07, 2019

Well structured and the speakers have a great educational method!

创建者 Mohamed M

May 29, 2020

Wonderful course and very useful, it will help me in my career.

创建者 Marta V

Apr 30, 2020

Excelente curso. Interesante y muy completo. Recomendable 100%.

创建者 Ramin Z

Feb 03, 2019

very good course to learn the basics of the revenue management

创建者 Arpit M

Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

创建者 Hermine M

May 11, 2017

very useful, very knowledgeable and with good lecturer! thanks

创建者 Sushant S

May 08, 2017

A great method to learn new and upgrade existing experience.

创建者 Claudia C

Jun 02, 2017

Very cool, just missing some practical exercises

创建者 Quang V

Apr 09, 2016

Very useful. Thank you so much for this course.

创建者 Olivier L

Mar 30, 2016

Excellent course material with gradual approach

创建者 Bich T

Jun 07, 2020

Super precise and full of pratical information

创建者 Afag S

May 14, 2020

So clear, so cognitive, so productive course!

创建者 Hubert A

Jul 19, 2017

Very instructive for a first course in RM

创建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

创建者 Sergio

Jun 09, 2018

Very good, enjoyed very much this course

创建者 Parv s

May 12, 2020

amazing output thank you so much guys.

创建者 Xavier S

Sep 03, 2017

Excellent course, very comprehensive

创建者 Domingo M

Apr 19, 2020

Outstandig course! Thank you!

创建者 pretesh

Dec 03, 2015

overall course was very good

创建者 Marshall D

Aug 06, 2017

Very insightful course

创建者 Griselda C

Feb 04, 2018

Recomiendo el curso.