课程信息
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第 6 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

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初级

完成时间大约为19 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

第 6 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为19 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 8 小时

Course Overview and Module 1 Digital Dominance of the Analog World

12 个视频 (总计 117 分钟), 8 个阅读材料, 4 个测验
12 个视频
Digital vs. Analog (Side 1)8分钟
Digital vs. Analog (Side 2)9分钟
Basic Concept: Domination6分钟
Vicarious Learning Activity: Typewriter5分钟
Lecture 1: Efficiency (Side 1)7分钟
Lecture 1: Efficiency (Side 2)10分钟
Case Study: U of I Credit Union12分钟
Lecture 2: Democracy (Side 1)8分钟
Lecture 2: Democracy (Side 2)10分钟
Exercise: Purchase Online11分钟
Research Insights: Donna Hoffman19分钟
8 个阅读材料
Syllabus10分钟
Glossary10分钟
Brand Descriptions10分钟
Readings, Videos, & Audio10分钟
Course Diagram10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
Optional Resources for U of I Credit Union Case10分钟
2 个练习
Orientation Quiz10分钟
Digital Dominance Quiz20分钟
2
完成时间为 7 小时

Analog Resistance

9 个视频 (总计 74 分钟), 3 个阅读材料, 3 个测验
9 个视频
Vicarious Learning Activity: Adult Coloring Books4分钟
Lecture 1: Physicality (Side 1)7分钟
Lecture 1: Physicality (Side 2)10分钟
Case Study: Willard Airport11分钟
Lecture 2: Protection (Side 1)6分钟
Lecture 2: Protection (Side 2)8分钟
Exercise: Visit a Physical Store 14分钟
Research Insights: Markus Giesler13分钟
3 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Optional Resources for Willard Airport Case1小时
1 个练习
Analog Resistance Quiz20分钟
3
完成时间为 6 小时

Digital & Analog Symmetry

9 个视频 (总计 87 分钟), 3 个阅读材料, 3 个测验
9 个视频
Vicarious Learning Activity: Ink Hunter4分钟
Lecture 1: Glocal (Side 1)7分钟
Lecture 1: Glocal (Side 2)9分钟
Case Study: Amazon@Illinois14分钟
Lecture 2: TouchTech (Side 1)9分钟
Lecture 2: TouchTech (Side 2)7分钟
Exercise: Augmented Reality App6分钟
Research Insights: David Bell22分钟
3 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Optional Resources for Amazon@Illinois10分钟
1 个练习
Digital & Analog Synergy Quiz20分钟
4
完成时间为 6 小时

Analog Transformation

10 个视频 (总计 80 分钟), 3 个阅读材料, 3 个测验
10 个视频
Vicarious Learning Activity: Thingiverse Customizer6分钟
Lecture 1: Embracing (Side 1)6分钟
Lecture 1: Embracing (Side 2)7分钟
Case Study: Illinois Athletics12分钟
Lecture 2: Distancing (Side 1)8分钟
Lecture 2: Distancing (Side 2)8分钟
Exercise: Visit a Physical Store 24分钟
Research Insights: Wayne Hoyer15分钟
Course Wrap Up2分钟
3 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Optional Resources for Illini Athletics10分钟
1 个练习
Analog Transformation Quiz20分钟
4.7
87 条评论Chevron Right

27%

完成这些课程后已开始新的职业生涯

27%

通过此课程获得实实在在的工作福利

10%

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来自Marketing in an Analog World的热门评论

创建者 ANov 8th 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

创建者 MWAug 29th 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

讲师

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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