课程信息
4.7
268 个评分
46 个审阅
专项课程

Course 6 of 7 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为20 小时

建议:7 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

Course 6 of 7 in the

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为20 小时

建议:7 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 8 小时

Course Overview and Module 1 Digital Dominance of the Analog World

...
Reading
12 个视频 (总计 117 分钟), 8 个阅读材料, 4 个测验
Video12 个视频
Digital vs. Analog (Side 1)8分钟
Digital vs. Analog (Side 2)9分钟
Basic Concept: Domination6分钟
Vicarious Learning Activity: Typewriter5分钟
Lecture 1: Efficiency (Side 1)7分钟
Lecture 1: Efficiency (Side 2)10分钟
Case Study: U of I Credit Union12分钟
Lecture 2: Democracy (Side 1)8分钟
Lecture 2: Democracy (Side 2)10分钟
Exercise: Purchase Online11分钟
Research Insights: Donna Hoffman19分钟
Reading8 个阅读材料
Syllabus10分钟
Glossary10分钟
Brand Descriptions10分钟
Readings, Videos, & Audio10分钟
Course Diagram10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
Optional Resources for U of I Credit Union Case10分钟
Quiz2 个练习
Orientation Quiz10分钟
Digital Dominance Quiz20分钟
2
完成时间(小时)
完成时间为 7 小时

Analog Resistance

...
Reading
9 个视频 (总计 74 分钟), 3 个阅读材料, 3 个测验
Video9 个视频
Vicarious Learning Activity: Adult Coloring Books4分钟
Lecture 1: Physicality (Side 1)7分钟
Lecture 1: Physicality (Side 2)10分钟
Case Study: Willard Airport11分钟
Lecture 2: Protection (Side 1)6分钟
Lecture 2: Protection (Side 2)8分钟
Exercise: Visit a Physical Store 14分钟
Research Insights: Markus Giesler13分钟
Reading3 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Optional Resources for Willard Airport Case分钟
Quiz1 个练习
Analog Resistance Quiz20分钟
3
完成时间(小时)
完成时间为 6 小时

Digital & Analog Symmetry

...
Reading
9 个视频 (总计 87 分钟), 3 个阅读材料, 3 个测验
Video9 个视频
Vicarious Learning Activity: Ink Hunter4分钟
Lecture 1: Glocal (Side 1)7分钟
Lecture 1: Glocal (Side 2)9分钟
Case Study: Amazon@Illinois14分钟
Lecture 2: TouchTech (Side 1)9分钟
Lecture 2: TouchTech (Side 2)7分钟
Exercise: Augmented Reality App6分钟
Research Insights: David Bell22分钟
Reading3 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Optional Resources for Amazon@Illinois10分钟
Quiz1 个练习
Digital & Analog Synergy Quiz20分钟
4
完成时间(小时)
完成时间为 6 小时

Analog Transformation

...
Reading
10 个视频 (总计 80 分钟), 3 个阅读材料, 3 个测验
Video10 个视频
Vicarious Learning Activity: Thingiverse Customizer6分钟
Lecture 1: Embracing (Side 1)6分钟
Lecture 1: Embracing (Side 2)7分钟
Case Study: Illinois Athletics12分钟
Lecture 2: Distancing (Side 1)8分钟
Lecture 2: Distancing (Side 2)8分钟
Exercise: Visit a Physical Store 24分钟
Research Insights: Wayne Hoyer15分钟
Course Wrap Up2分钟
Reading3 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Optional Resources for Illini Athletics10分钟
Quiz1 个练习
Analog Transformation Quiz20分钟
4.7
46 个审阅Chevron Right
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 TJOct 29th 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

创建者 CSNov 7th 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

讲师

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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