Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?
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来自MARKETING IN AN ANALOG WORLD的热门评论
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!
Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.
I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.
Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.
Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.
I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.
Great course. The subject matter is very relevant to today's hyper digital world. The Professor is very knowledgeable.
The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.
Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!
I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course
Great course with regards to the Analog World. Good amount of learning and getting the knowledge of new terms.
nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)
Excellent job with reading matters, video lectures, guest participation and content. Thank you
This course is the perfect complement upgrade the strategical mindset on digital marketing!
thank you so much from all people who worked hard to create.this nice course\n\nGod bless
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