Our new digital world is dramatically changing the way products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the “digital revolution” has received considerable attention in recent years, the impact of this revolution on the analog world has been largely ignored. This course examines this issue by asking how the “digital revolution” has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and participate as a member of a rich learning community.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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来自MARKETING IN AN ANALOG WORLD的热门评论
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
关于 数字化营销 专项课程
Master strategic marketing concepts and tools to address brand communication in a digital world.