Chevron Left
返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

1,036 个评分
157 条评论


Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return


76 - 整合营销传播的内容、广告与社会化 的 100 个评论(共 156 个)

创建者 Wale S

Nov 13, 2017

Best course on Marketing and Social IMC

创建者 Vaibhavi N

Jul 27, 2021

Wonderful and extremely helpful course


Jul 20, 2017

Just so much excellent information.

创建者 Sabine B

Apr 24, 2021

great tools and hands-on practice!

创建者 Space G H

Jun 21, 2021

Have fun with your ABSplit Test!!

创建者 Ashapurna D

Jul 30, 2019

A very enlightening experience!


Jun 25, 2018

Amazing course ! I learnt a lot

创建者 Violet Z

Jun 11, 2016

Excellent source of information

创建者 Luis M

Feb 10, 2016

Great content...congrats Randy!

创建者 Ronak T

May 31, 2020

Such an amazing course it was.

创建者 Samantha S

Mar 25, 2020

Very helpful, and informative.

创建者 shubham r

Nov 2, 2021

This course was very creative

创建者 Lucy C

Sep 3, 2017

this was an exciting journey

创建者 Neda B

Jan 10, 2016

Very useful and informative.

创建者 Elaine T

Mar 24, 2016

practical and insightful!

创建者 Manish T

Jan 8, 2016

A very informative course

创建者 amberli

Feb 12, 2020

I love this MOOC

Thanks !

创建者 Mónica V V

Nov 5, 2020

Really good one ;)

创建者 Styliani B

Feb 8, 2021

Totally worth it.

创建者 Ma. C G Q

Nov 23, 2020

Full of learning!

创建者 srikanth n

Jan 30, 2017

very good content

创建者 Lisa S

Sep 4, 2016

Best course ever!

创建者 Selin I B

Jan 16, 2016

Thanks Professor!

创建者 Diacajo, J P

Sep 25, 2021

Lot of learnings

创建者 Mounir R

Oct 17, 2017

Awesome Number 1