课程信息
4.6
2,153 个评分
552 个审阅
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...
Stacks
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 9 hours to complete

建议:4 weeks of study, 1-3 hours/week...
Comment Dots

English

字幕:English, Spanish, Arabic...

您将获得的技能

Social MarketingSocial NetworkSocial Media MarketingSocial Media
Stacks
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 9 hours to complete

建议:4 weeks of study, 1-3 hours/week...
Comment Dots

English

字幕:English, Spanish, Arabic...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 2 小时

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. ...
Reading
3 个视频(共 12 分钟), 8 个阅读材料
Video3 个视频
Course Overview3分钟
The Capstone Project2分钟
Reading8 个阅读材料
Welcome to Course 1 in the Social Marketing Specialization10分钟
Grading and Logistics10分钟
Meet Your Instructors10分钟
Social Marketing Toolkits10分钟
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分钟
Course Bookstore10分钟
A Note on Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
Week
2
Clock
完成时间为 1 小时

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. ...
Reading
6 个视频(共 25 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
Media: From Chaos to Clarity8分钟
The Social Media Revolution1分钟
The Social Media Revolution 20174分钟
#Socialnomics - 20172分钟
Identifying Social Trends分钟
Reading2 个阅读材料
Question for Discussion10分钟
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分钟
Quiz1 个练习
Quiz 18分钟
Week
3
Clock
完成时间为 3 小时

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. ...
Reading
7 个视频(共 32 分钟), 1 个阅读材料, 2 个测验
Video7 个视频
Your Professional Network4分钟
Real-Time Social Data3分钟
WeFeelFine.org Demo5分钟
The Shifting Social Landscape5分钟
The Social Pyramid4分钟
Targeting Assignment Step by Step5分钟
Reading1 个阅读材料
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10分钟
Quiz1 个练习
Quiz 28分钟
Week
4
Clock
完成时间为 1 小时

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. ...
Reading
5 个视频(共 28 分钟), 4 个阅读材料, 2 个测验
Video5 个视频
Why Social Communities Form2分钟
Understanding Social Communities6分钟
How to Position Yourself as a Brand Authority6分钟
Developing your Social Media Tools for the Networking Assignment6分钟
Reading4 个阅读材料
Developing the Social Assets to Develop Your Personal Brand10分钟
Question for Discussion10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
Quiz2 个练习
Quiz 312分钟
Networking & Tracking Assignment6分钟
4.6
Direction Signs

40%

完成这些课程后已开始新的职业生涯
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

18%

加薪或升职

热门审阅

创建者 FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

创建者 CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

讲师

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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