课程信息

165,300 次近期查看

学生职业成果

50%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

16%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 1 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为7 小时
英语(English)
字幕:英语(English), 日语

您将获得的技能

Social MarketingSocial NetworkSocial Media MarketingSocial Media

学生职业成果

50%

完成这些课程后已开始新的职业生涯

47%

通过此课程获得实实在在的工作福利

16%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 1 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为7 小时
英语(English)
字幕:英语(English), 日语

提供方

西北大学 徽标

西北大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up97%(21,882 个评分)Info
1

1

完成时间为 1 小时

Introduction to Social Marketing

完成时间为 1 小时
4 个视频 (总计 17 分钟), 7 个阅读材料
4 个视频
Course Overview3分钟
The Capstone Project2分钟
Brief [but Important] Announcement on the IBM Cloud System4分钟
7 个阅读材料
Welcome to Course 1 in the Social Marketing Specialization10分钟
Grading and Logistics10分钟
Meet Your Instructors10分钟
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分钟
Course Bookstore10分钟
A Note on Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
2

2

完成时间为 1 小时

Social Trends

完成时间为 1 小时
7 个视频 (总计 39 分钟), 3 个阅读材料, 1 个测验
7 个视频
Media: From Chaos to Clarity8分钟
Media: From Chaos to Clarity 2019 2nd Edition9分钟
The Social Media Revolution1分钟
Digital Transformation Trends 20192分钟
10 Important Trends for 20205分钟
Identifying Social Trends55
3 个阅读材料
Infinite Dial Research from 202010分钟
Question for Discussion10分钟
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分钟
1 个练习
Quiz 18分钟
3

3

完成时间为 3 小时

The Business of Social

完成时间为 3 小时
8 个视频 (总计 38 分钟), 1 个阅读材料, 2 个测验
8 个视频
Your Professional Network4分钟
Real-Time Social Data3分钟
WeFeelFine.org Demo5分钟
The Shifting Social Landscape5分钟
The Social Pyramid4分钟
Developing your Professional Social Media Assets6分钟
Targeting Assignment Step by Step5分钟
1 个阅读材料
Social Marketing 202010分钟
1 个练习
Quiz 28分钟
4

4

完成时间为 2 小时

Social Overview

完成时间为 2 小时
9 个视频 (总计 45 分钟), 4 个阅读材料, 2 个测验
9 个视频
The 3 M's of Effective Content Strategy - Focusing on Markets5分钟
The 3 M's of Effective Content Strategy - Focusing on Messages3分钟
The 3 M's of Effective Content Strategy - Focusing on Media6分钟
Social Networks and Communities5分钟
Why Social Communities Form2分钟
Understanding Social Communities6分钟
How to Position Yourself as a Brand Authority6分钟
Developing your Social Media Tools for the Networking Assignment6分钟
4 个阅读材料
Developing the Social Assets to Develop Your Personal Brand10分钟
Question for Discussion10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
2 个练习
Quiz 312分钟
Networking & Tracking Assignment6分钟

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关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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