课程信息
4.6
2,230 个评分
573 个审阅
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 阿拉伯语(Arabic)

您将获得的技能

Social MarketingSocial NetworkSocial Media MarketingSocial Media
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. ...
Reading
3 个视频 (总计 12 分钟), 8 个阅读材料
Video3 个视频
Course Overview3分钟
The Capstone Project2分钟
Reading8 个阅读材料
Welcome to Course 1 in the Social Marketing Specialization10分钟
Grading and Logistics10分钟
Meet Your Instructors10分钟
Social Marketing Toolkits10分钟
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10分钟
Course Bookstore10分钟
A Note on Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
2
完成时间(小时)
完成时间为 1 小时

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. ...
Reading
6 个视频 (总计 25 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
Media: From Chaos to Clarity8分钟
The Social Media Revolution1分钟
The Social Media Revolution 20174分钟
#Socialnomics - 20172分钟
Identifying Social Trends分钟
Reading2 个阅读材料
Question for Discussion10分钟
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10分钟
Quiz1 个练习
Quiz 18分钟
3
完成时间(小时)
完成时间为 3 小时

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. ...
Reading
7 个视频 (总计 32 分钟), 1 个阅读材料, 2 个测验
Video7 个视频
Your Professional Network4分钟
Real-Time Social Data3分钟
WeFeelFine.org Demo5分钟
The Shifting Social Landscape5分钟
The Social Pyramid4分钟
Targeting Assignment Step by Step5分钟
Reading1 个阅读材料
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10分钟
Quiz1 个练习
Quiz 28分钟
4
完成时间(小时)
完成时间为 1 小时

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. ...
Reading
5 个视频 (总计 28 分钟), 4 个阅读材料, 2 个测验
Video5 个视频
Why Social Communities Form2分钟
Understanding Social Communities6分钟
How to Position Yourself as a Brand Authority6分钟
Developing your Social Media Tools for the Networking Assignment6分钟
Reading4 个阅读材料
Developing the Social Assets to Develop Your Personal Brand10分钟
Question for Discussion10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
Quiz2 个练习
Quiz 312分钟
Networking & Tracking Assignment6分钟
4.6
573 个审阅Chevron Right
职业方向

40%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

18%

加薪或升职

热门审阅

创建者 FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

创建者 CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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