The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
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课程信息
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第 1 门课程（共 5 门）
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 5 门）
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
西弗吉尼亚大学
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction and Overview
This module provides an overview of the key instructors for the specialization and an overview of this course as well as the other courses that make up this specialization.
完成时间为 3 小时
8 个视频 （总计 68 分钟）, 4 个阅读材料, 2 个测验
完成时间为 4 小时
Strategic Planning and Sales Management
This module identifies the steps in strategic planning and how the sales function is involved in strategic planning.
完成时间为 4 小时
5 个视频 （总计 59 分钟）, 5 个阅读材料, 2 个测验
完成时间为 4 小时
Brief Overview of Sales Management
In this module, we will present a brief overview of Sales Management. Specifically we describe the seven tasks or responsibilities of a sales manager. and how that has evolved over time. We will also talk about the life of a sales manager and you will meet a real sales manager and learn how he got to the position that he has and what his day is like.
完成时间为 4 小时
11 个视频 （总计 78 分钟）, 5 个阅读材料, 3 个测验
完成时间为 4 小时
Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.
完成时间为 4 小时
12 个视频 （总计 63 分钟）, 4 个阅读材料, 2 个测验
审阅
- 5 stars72.86%
- 4 stars14.07%
- 3 stars5.52%
- 2 stars2.01%
- 1 star5.52%
来自ACCOUNT MANAGEMENT & SALES FORCE DESIGN的热门评论
由 DR 提供Jun 15, 2020
Great course for those interested in sales management
由 DF 提供Jun 29, 2020
The voice of the host of the course is a bit monotonous but the content is good so it kept my attention focus throughout the whole course. Recommended course
由 M 提供Jan 29, 2019
It was great to join this course, great content and great teachers. Thank you #Coursera & #WVU ✨
由 TS 提供Oct 7, 2020
Deeply appreciate WVU efforts making such an elite level of education available online.
关于 Sales Operations/Management 专项课程
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:
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