A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!

Great view on the approach that all companies that want to thrive should take. Easy to understand and really motivational.

Great course. Really engaging and knowledgeable professor. Valuable insights that I have taken into my current workplace.

I highly recommend this course and you will gain alot of knowledge about brands and how to achieve a successful journey

Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.

Highly recommendable!! Trust me if you want some good knowledge about Brands and Branding then Go For it!! it works :)

Excellent course learnt a lot of detail about business and behaviour. The way of teaching by the tutor is commendable

This course is very well-done and I can say that I have truly learned and changed my perspective on Brand Management.

Very relevant information for someone who works in an organisation that is shifting towards an Omni-channel strategy.

A really great course.

It was very useful for implementing my skills.

Thanks Nader Tavassoli for such a great course.

This is an amazing course. I learned a lot and the cases that the professor brought up were great. I'm glad I did it.

Was a good refresher course for me and I enjoyed learning some new concepts and approach to marketing and branding

Very interesting and exiting. It forces shifting your mind and to glance on the branding process from another side

Highly recommendable. The format is very user friendly with phone or laptop, and the content has been very useful.

I have come across really new insights which have helped me change my thinking process towards brand management

Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.

Very easy to understand and mind-opening course on the essentials of brand management, I highly recommend this.

Amazing Course and amazing faculty. A must do course for all those who have some interest in brand management.

Was really great experience of brand concepts studying. I refreshed my knowledge and learned some new things.

I have learned too much from this course. Its beneficial in my career.

Thanks a lot coursera

Thanks a lot LBS

The professor explained it really well. Also the assignment questions made it a really good experience.

This was insightful and will actually be applicable in real life unlike theories that can't be applied

Excelente curso!!! Su enfoque enriquece y amplía la visión de La Marca.

Muchas gracias Nader Tavassoli

It was a great video for anyone that wants to understand how brands work and how powerful they can be

I really learn many things about branding. Also, Course Instructor is so quete, sweet and old hand.