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Marketing Strategy 课程

“marketing strategy”共返回 580 条结果

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    Marketing Strategy
    IE Business School
    专项课程
    评分为 4.5(满分 5 星)。4378 条评论
    4.5(4,378)
    100k 名学生
    Beginner LevelBeginner
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    Brand Management: Aligning Business, Brand and Behaviour
    London Business School
    课程
    评分为 4.9(满分 5 星)。3589 条评论
    4.9(3,589)
    140k 名学生
    Beginner LevelBeginner
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    Introduction to Marketing
    University of Pennsylvania
    课程
    评分为 4.8(满分 5 星)。10206 条评论
    4.8(10,206)
    260k 名学生
    Mixed LevelMixed
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    The Strategy of Content Marketing
    University of California, Davis
    课程
    评分为 4.5(满分 5 星)。2732 条评论
    4.5(2,732)
    190k 名学生
    Intermediate LevelIntermediate
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    Successful Negotiation: Essential Strategies and Skills
    University of Michigan
    课程
    评分为 4.8(满分 5 星)。13302 条评论
    4.8(13,302)
    970k 名学生
    Mixed LevelMixed
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    Marketing Analytics
    University of Virginia
    课程
    评分为 4.7(满分 5 星)。5527 条评论
    4.7(5,527)
    250k 名学生
    Beginner LevelBeginner
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    Branding: The Creative Journey
    IE Business School
    专项课程
    评分为 4.6(满分 5 星)。692 条评论
    4.6(692)
    52k 名学生
    Beginner LevelBeginner
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    Brand Identity and Strategy
    IE Business School
    课程
    评分为 4.7(满分 5 星)。350 条评论
    4.7(350)
    28k 名学生
    Intermediate LevelIntermediate
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    Digital Media and Marketing Strategies
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。2387 条评论
    4.5(2,387)
    95k 名学生
    Mixed LevelMixed
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    Management of Fashion and Luxury Companies
    Università Bocconi
    课程
    评分为 4.7(满分 5 星)。4033 条评论
    4.7(4,033)
    150k 名学生
    Mixed LevelMixed
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    Business Strategy
    University of Virginia
    专项课程
    评分为 4.7(满分 5 星)。2974 条评论
    4.7(2,974)
    120k 名学生
    Beginner LevelBeginner
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    Positioning: What you need for a successful Marketing Strategy
    IE Business School
    课程
    评分为 4.5(满分 5 星)。736 条评论
    4.5(736)
    22k 名学生
    Beginner LevelBeginner
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    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    课程
    评分为 4.7(满分 5 星)。4161 条评论
    4.7(4,161)
    190k 名学生
    Mixed LevelMixed
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    Influencer Marketing Strategy
    Rutgers the State University of New Jersey
    课程
    评分为 4.6(满分 5 星)。102 条评论
    4.6(102)
    22k 名学生
    Intermediate LevelIntermediate
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    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。96 条评论
    4.5(96)
    10k 名学生
    Intermediate LevelIntermediate
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    Analyzing Product Opportunities with Creately
    Coursera Project Network

    新

    指导项目
    评分为 4.8(满分 5 星)。28 条评论
    4.8(28)
    1.9k 名学生
    Intermediate LevelIntermediate
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    Create a 1-Page Marketing Plan with Google Docs
    Coursera Project Network

    新

    指导项目
    评分为 4.9(满分 5 星)。7 条评论
    4.9(7)
    Intermediate LevelIntermediate
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    Advertising and Society
    Duke University
    课程
    评分为 4.7(满分 5 星)。719 条评论
    4.7(719)
    21k 名学生
    Mixed LevelMixed
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    Marketing in a Digital World
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.7(满分 5 星)。13783 条评论
    4.7(13,783)
    470k 名学生
    Beginner LevelBeginner
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    The Marketing Plan
    IE Business School
    课程
    评分为 4.6(满分 5 星)。332 条评论
    4.6(332)
    23k 名学生
    Mixed LevelMixed

Searches related to marketing strategy

marketing strategy for entrepreneurs

marketing strategy capstone project

influencer marketing strategy

diversification (marketing strategy)

маркетинговая стратегия в digital среде (digital marketing strategy)

positioning: what you need for a successful marketing strategy

the strategy of content marketing

engagement & nurture marketing strategies

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总之,这是我们最受欢迎的 marketing strategy 门课程中的 10 门

  • Marketing Strategy: IE Business School
  • Brand Management: Aligning Business, Brand and Behaviour: London Business School
  • Introduction to Marketing: University of Pennsylvania
  • The Strategy of Content Marketing: University of California, Davis
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Marketing Analytics: University of Virginia
  • Branding: The Creative Journey: IE Business School
  • Brand Identity and Strategy: IE Business School
  • Digital Media and Marketing Strategies: University of Illinois at Urbana-Champaign
  • Management of Fashion and Luxury Companies: Università Bocconi

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)
内容营销 (7)

关于 Marketing Strategy 的常见问题

  • Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.

  • A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.

  • Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.

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