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Digital Marketing 课程

在 Coursera 上探索 100% 在线学位和证书

University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Facebook
Facebook Social Media MarketingFacebook
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo
University of Illinois
Master of Business Administration (iMBA)University of Illinois
University of Illinois at Urbana-Champaign
Master of Science in AccountingUniversity of Illinois at Urbana-Champaign
University of North Texas
Bachelor of Applied Arts and SciencesUniversity of North Texas
University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Facebook
Facebook Social Media MarketingFacebook
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo
University of Illinois
Master of Business Administration (iMBA)University of Illinois
University of Illinois at Urbana-Champaign
Master of Science in AccountingUniversity of Illinois at Urbana-Champaign
University of North Texas
Bachelor of Applied Arts and SciencesUniversity of North Texas
University of Illinois at Urbana-Champaign
Master of Science in ManagementUniversity of Illinois at Urbana-Champaign
Facebook
Facebook Social Media MarketingFacebook
Universidad de Palermo
Maestría en Dirección de Empresas (MBA)Universidad de Palermo

“digital marketing”共返回 352 条结果

  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    专项课程
    评分为 4.6(满分 5 星)。17572 条评论
    4.6(17,572)
    570k 名学生
    Beginner LevelBeginner
  • Facebook Social Media Marketing by Facebook
    Facebook Social Media Marketing
    Facebook
    PROFESSIONAL CERTIFICATE
    评分为 4.9(满分 5 星)。2527 条评论
    4.9(2,527)
    78k 名学生
    Beginner LevelBeginner
  • Search Engine Optimization (SEO) by University of California, Davis
    Search Engine Optimization (SEO)
    University of California, Davis
    专项课程
    评分为 4.6(满分 5 星)。8574 条评论
    4.6(8,574)
    220k 名学生
    Beginner LevelBeginner
  • Social Media Marketing by Northwestern University
    Social Media Marketing
    Northwestern University
    专项课程
    评分为 4.6(满分 5 星)。4531 条评论
    4.6(4,531)
    170k 名学生
    Beginner LevelBeginner
  • Digital Advertising Strategy by University of Colorado Boulder
    Digital Advertising Strategy
    University of Colorado Boulder
    专项课程
    评分为 4.5(满分 5 星)。507 条评论
    4.5(507)
    38k 名学生
    Beginner LevelBeginner
  • The Strategy of Content Marketing by University of California, Davis
    The Strategy of Content Marketing
    University of California, Davis
    课程
    评分为 4.5(满分 5 星)。2717 条评论
    4.5(2,717)
    190k 名学生
    Intermediate LevelIntermediate
  • Brand Management: Aligning Business, Brand and Behaviour by London Business School, University of London
    Brand Management: Aligning Business, Brand and Behaviour
    London Business School
    课程
    评分为 4.9(满分 5 星)。3523 条评论
    4.9(3,523)
    140k 名学生
    Beginner LevelBeginner
  • Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign
    Digital Media and Marketing Strategies
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。2371 条评论
    4.5(2,371)
    95k 名学生
    Mixed LevelMixed
  • Introduction to Social Media Marketing by Facebook
    Introduction to Social Media Marketing
    Facebook
    课程
    评分为 4.9(满分 5 星)。1997 条评论
    4.9(1,997)
    69k 名学生
    Beginner LevelBeginner
  • Advanced Search Engine Optimization Strategies by University of California, Davis
    Advanced Search Engine Optimization Strategies
    University of California, Davis
    课程
    评分为 4.5(满分 5 星)。437 条评论
    4.5(437)
    31k 名学生
    Intermediate LevelIntermediate
  • Salesforce Fundamentals by University of California, Irvine
    Salesforce Fundamentals
    University of California, Irvine
    专项课程
    评分为 3.7(满分 5 星)。6 条评论
    3.7(6)
    Beginner LevelBeginner
  • Marketing in a Digital World by University of Illinois at Urbana-Champaign
    Marketing in a Digital World
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.7(满分 5 星)。13664 条评论
    4.7(13,664)
    470k 名学生
    Beginner LevelBeginner
  • Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    课程
    评分为 4.7(满分 5 星)。4145 条评论
    4.7(4,145)
    190k 名学生
    Mixed LevelMixed
  • Google Ads for Beginners by Coursera Project Network
    Google Ads for Beginners
    Coursera Project Network

    新

    指导项目
    评分为 4.5(满分 5 星)。1067 条评论
    4.5(1,067)
    27k 名学生
    Beginner LevelBeginner
  • Applying Data Analytics in Marketing by University of Illinois at Urbana-Champaign
    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。96 条评论
    4.5(96)
    9.9k 名学生
    Intermediate LevelIntermediate
  • Branding: The Creative Journey by IE Business School
    Branding: The Creative Journey
    IE Business School
    专项课程
    评分为 4.6(满分 5 星)。685 条评论
    4.6(685)
    51k 名学生
    Beginner LevelBeginner
  • Website Optimization Client Report Project by University of California, Davis
    Website Optimization Client Report Project
    University of California, Davis
    课程
    评分为 4.8(满分 5 星)。260 条评论
    4.8(260)
    21k 名学生
    Intermediate LevelIntermediate
  • Основы Digital Маркетинга by National Research University Higher School of Economics
    Основы Digital Маркетинга
    National Research University Higher School of Economics
    专项课程
    评分为 4.5(满分 5 星)。681 条评论
    4.5(681)
    26k 名学生
    Intermediate LevelIntermediate
  • Marketing Digital by Universidade de São Paulo
    Marketing Digital
    Universidade de São Paulo
    课程
    评分为 4.8(满分 5 星)。1572 条评论
    4.8(1,572)
    120k 名学生
    Beginner LevelBeginner
  • Create a 1-Page Marketing Plan with Google Docs by Coursera Project Network
    Create a 1-Page Marketing Plan with Google Docs
    Coursera Project Network

    新

    指导项目
    Intermediate LevelIntermediate

Searches related to digital marketing

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总之,这是我们最受欢迎的 digital marketing 门课程中的 10 门

  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Facebook Social Media Marketing: Facebook
  • Search Engine Optimization (SEO): University of California, Davis
  • Social Media Marketing: Northwestern University
  • Digital Advertising Strategy: University of Colorado Boulder
  • The Strategy of Content Marketing: University of California, Davis
  • Brand Management: Aligning Business, Brand and Behaviour: London Business School
  • Digital Media and Marketing Strategies: University of Illinois at Urbana-Champaign
  • Introduction to Social Media Marketing: Facebook
  • Advanced Search Engine Optimization Strategies: University of California, Davis

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)
内容营销 (7)

关于 Digital Marketing 的常见问题

  • Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.

    For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.

    Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.

  • Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.

    If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”

    Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.

  • Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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