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    • Advertising
    Related topics:数字营销内容营销社交媒体营销网络营销数字媒体设计

    筛选依据

    ''advertising'的 305 个结果

    • Digital Advertising Strategy by University of Colorado Boulder

      Digital Advertising Strategy

      University of Colorado Boulder
      专项课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。610 条评论
      4.5(610)
      49k 名学生
      Beginner Level
      Beginner
    • Advertising and Society by Duke University

      Advertising and Society

      Duke University
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.7(满分 5 星)。818 条评论
      4.7(818)
      26k 名学生
      Mixed Level
      Mixed
    • Google Ads for Beginners by Coursera Project Network

      Google Ads for Beginners

      Coursera Project Network

      新

      指导项目
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。2977 条评论
      4.5(2,977)
      110k 名学生
      Beginner Level
      Beginner
    • Meta Social Media Marketing by Meta

      Meta Social Media Marketing

      Meta
      Professional Certificate
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。9895 条评论
      4.8(9,895)
      240k 名学生
      Beginner Level
      Beginner
    • Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      University of Pennsylvania
      课程
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。4676 条评论
      4.8(4,676)
      240k 名学生
      Mixed Level
      Mixed
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      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      IE Business School
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.7(满分 5 星)。2074 条评论
      4.7(2,074)
      70k 名学生
      Mixed Level
      Mixed
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      Clinical Data Science

      University of Colorado System
      专项课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。367 条评论
      4.5(367)
      20k 名学生
      Intermediate Level
      Intermediate
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      Marketing Strategy

      IE Business School
      专项课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。5256 条评论
      4.5(5,256)
      130k 名学生
      Beginner Level
      Beginner
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      Social Media Marketing in Practice

      Digital Marketing Institute
      专项课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。107 条评论
      4.5(107)
      17k 名学生
      Beginner Level
      Beginner
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      Fundamentals of Social Media Advertising

      Meta
      课程
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。1107 条评论
      4.8(1,107)
      41k 名学生
      Beginner Level
      Beginner
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      Marketing Design with Easil

      Coursera Project Network

      新

      指导项目
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.7(满分 5 星)。170 条评论
      4.7(170)
      7.2k 名学生
      Beginner Level
      Beginner
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      Launch Your Online Business

      The State University of New York
      课程
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。162 条评论
      4.8(162)
      16k 名学生
      Beginner Level
      Beginner
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      Introduction to the Digital Advertising Landscape

      University of Colorado Boulder
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.5(满分 5 星)。321 条评论
      4.5(321)
      25k 名学生
      Beginner Level
      Beginner
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      Content, Advertising & Social IMC

      Northwestern University
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.7(满分 5 星)。1032 条评论
      4.7(1,032)
      55k 名学生
      Mixed Level
      Mixed
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      Create an Advertising Concept Testing Study in Qualtrics

      Coursera Project Network

      新

      指导项目
      Intermediate Level
      Intermediate
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      Advertising with Meta

      Meta
      课程
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。1258 条评论
      4.8(1,258)
      36k 名学生
      Beginner Level
      Beginner
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      Social Media Advertising

      University of Colorado Boulder
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.6(满分 5 星)。276 条评论
      4.6(276)
      29k 名学生
      Beginner Level
      Beginner
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      Native Advertising

      University of Colorado Boulder
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.6(满分 5 星)。45 条评论
      4.6(45)
      6.1k 名学生
      Beginner Level
      Beginner
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      Search Advertising

      University of Colorado Boulder
      课程
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      评分为 4.4(满分 5 星)。75 条评论
      4.4(75)
      9.7k 名学生
      Beginner Level
      Beginner
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      Google UX Design

      Google
      Professional Certificate
      Filled StarFilled StarFilled StarFilled StarFilled Star
      评分为 4.8(满分 5 星)。32023 条评论
      4.8(32,023)
      500k 名学生
      Beginner Level
      Beginner

    与 advertising 相关的搜索

    advertising and society
    advertising with meta
    digital advertising strategy
    native advertising
    search advertising
    content, advertising & social imc
    social media advertising
    create an advertising concept testing study in qualtrics
    1234…16

    总之,这是我们最受欢迎的 advertising 门课程中的 10 门

    • Digital Advertising Strategy: University of Colorado Boulder
    • Advertising and Society: Duke University
    • Google Ads for Beginners: Coursera Project Network
    • Meta Social Media Marketing: Meta
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Clinical Data Science: University of Colorado System
    • Marketing Strategy: IE Business School
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Fundamentals of Social Media Advertising: Meta

    您可以在 Marketing 中学到的技能

    市场(经济学) (28)
    社交媒体 (15)
    营销战略 (14)
    分析 (13)
    品牌 (13)
    数字营销 (13)
    营销分析 (11)
    计划 (11)
    建模 (9)
    社交媒体营销 (9)
    品牌管理 (7)

    关于 广告 的常见问题

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    此常见问题解答内容仅供参考。建议学生多做研究,确保所追求的课程和其他证书符合他们的个人、专业和财务目标。
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