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Marketing Analytics 课程

“marketing analytics”共返回 990 条结果

  • Marketing Analytics by University of Virginia
    Marketing Analytics
    University of Virginia
    课程
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    评分为 4.7(满分 5 星)。5665 条评论
    4.7(5,665)
    260k 名学生
    Beginner LevelBeginner
    course
  • Foundations of Marketing Analytics by Emory University
    Foundations of Marketing Analytics
    Emory University
    专项课程
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    评分为 4.3(满分 5 星)。391 条评论
    4.3(391)
    48k 名学生
    Intermediate LevelIntermediate
    specialization
  • Business Analytics by University of Pennsylvania
    Business Analytics
    University of Pennsylvania
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。15185 条评论
    4.6(15,185)
    340k 名学生
    Beginner LevelBeginner
    specialization
  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。18729 条评论
    4.7(18,729)
    590k 名学生
    Beginner LevelBeginner
    specialization
  • Customer Analytics by University of Pennsylvania
    Customer Analytics
    University of Pennsylvania
    课程
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    评分为 4.6(满分 5 星)。10112 条评论
    4.6(10,112)
    210k 名学生
    Mixed LevelMixed
    course
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    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    课程
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    评分为 4.5(满分 5 星)。102 条评论
    4.5(102)
    12k 名学生
    Intermediate LevelIntermediate
    course
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    Strategic Business Analytics
    ESSEC Business School
    专项课程
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    评分为 4.3(满分 5 星)。1141 条评论
    4.3(1,141)
    83k 名学生
    Advanced LevelAdvanced
    specialization
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    Facebook Social Media Marketing
    Facebook
    PROFESSIONAL CERTIFICATE
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    评分为 4.9(满分 5 星)。4194 条评论
    4.9(4,194)
    110k 名学生
    Beginner LevelBeginner
    professional certificate
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    Analíticas y Métricas de Marketing
    Tecnológico de Monterrey
    课程
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    评分为 4.7(满分 5 星)。26 条评论
    4.7(26)
    2.4k 名学生
    Beginner LevelBeginner
    course
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    Search Engine Optimization (SEO)
    University of California, Davis
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。9213 条评论
    4.6(9,213)
    230k 名学生
    Beginner LevelBeginner
    specialization
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    Foundations: Data, Data, Everywhere
    Google
    课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.8(满分 5 星)。3406 条评论
    4.8(3,406)
    110k 名学生
    Beginner LevelBeginner
    course
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    Business Analytics and Digital Media
    Indian School of Business
    课程
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    评分为 4.4(满分 5 星)。612 条评论
    4.4(612)
    19k 名学生
    Beginner LevelBeginner
    course
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    Google Ads for Beginners
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。1542 条评论
    4.5(1,542)
    39k 名学生
    Beginner LevelBeginner
    rhyme project
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    市场营销概论 (中文版)
    University of Pennsylvania
    课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.8(满分 5 星)。214 条评论
    4.8(214)
    6.9k 名学生
    Beginner LevelBeginner
    course
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    Excel Basics for Data Analysis
    IBM
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。837 条评论
    4.7(837)
    27k 名学生
    Beginner LevelBeginner
    course
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    Analyze NPS Survey Data in Google Sheets
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。9 条评论
    4.7(9)
    Intermediate LevelIntermediate
    rhyme project
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    Analyze Survey Data using Principal Component Analysis
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarStar
    评分为 4(满分 5 星)。18 条评论
    4(18)
    Advanced LevelAdvanced
    rhyme project
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    Marketing analytics: Know your customers
    Macquarie University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。202 条评论
    4.7(202)
    7.3k 名学生
    Beginner LevelBeginner
    course
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    Getting Started in Google Analytics
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。770 条评论
    4.5(770)
    23k 名学生
    Beginner LevelBeginner
    rhyme project
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    Digital Marketing Analytics in Practice
    University of Illinois at Urbana-Champaign
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。3020 条评论
    4.5(3,020)
    100k 名学生
    Beginner LevelBeginner
    course

Searches related to marketing analytics

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总之,这是我们最受欢迎的 marketing analytics 门课程中的 10 门

  • Marketing Analytics: University of Virginia
  • Foundations of Marketing Analytics: Emory University
  • Business Analytics: University of Pennsylvania
  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Customer Analytics: University of Pennsylvania
  • Applying Data Analytics in Marketing: University of Illinois at Urbana-Champaign
  • Strategic Business Analytics: ESSEC Business School
  • Facebook Social Media Marketing: Facebook
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Search Engine Optimization (SEO): University of California, Davis

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)
内容营销 (7)

关于 Marketing Analytics 的常见问题

  • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

    In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

  • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

    A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

  • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

    You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

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