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Marketing Analytics 课程

“marketing analytics”共返回 569 条结果

  • Marketing Analytics by University of Virginia
    Marketing Analytics
    University of Virginia
    课程
    评分为 4.7(满分 5 星)。5527 条评论
    4.7(5,527)
    250k 名学生
    Beginner LevelBeginner
  • Foundations of Marketing Analytics by Emory University
    Foundations of Marketing Analytics
    Emory University
    专项课程
    评分为 4.3(满分 5 星)。377 条评论
    4.3(377)
    47k 名学生
    Intermediate LevelIntermediate
  • Business Analytics by University of Pennsylvania
    Business Analytics
    University of Pennsylvania
    专项课程
    评分为 4.6(满分 5 星)。14790 条评论
    4.6(14,790)
    330k 名学生
    Beginner LevelBeginner
  • Strategic Business Analytics by ESSEC Business School
    Strategic Business Analytics
    ESSEC Business School
    专项课程
    评分为 4.3(满分 5 星)。1113 条评论
    4.3(1,113)
    80k 名学生
    Advanced LevelAdvanced
  • Applying Data Analytics in Marketing by University of Illinois at Urbana-Champaign
    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。96 条评论
    4.5(96)
    10k 名学生
    Intermediate LevelIntermediate
  • Social Media Marketing by Northwestern University
    Social Media Marketing
    Northwestern University
    专项课程
    评分为 4.6(满分 5 星)。4558 条评论
    4.6(4,558)
    170k 名学生
    Beginner LevelBeginner
  • Search Engine Optimization (SEO) by University of California, Davis
    Search Engine Optimization (SEO)
    University of California, Davis
    专项课程
    评分为 4.6(满分 5 星)。8687 条评论
    4.6(8,687)
    220k 名学生
    Beginner LevelBeginner
  • Customer Analytics by University of Pennsylvania
    Customer Analytics
    University of Pennsylvania
    课程
    评分为 4.6(满分 5 星)。9868 条评论
    4.6(9,868)
    200k 名学生
    Mixed LevelMixed
  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    专项课程
    评分为 4.6(满分 5 星)。17729 条评论
    4.6(17,729)
    570k 名学生
    Beginner LevelBeginner
  • Market Research by University of California, Davis
    Market Research
    University of California, Davis
    专项课程
    评分为 4.5(满分 5 星)。853 条评论
    4.5(853)
    50k 名学生
    Beginner LevelBeginner
  • Facebook Social Media Marketing by Facebook
    Facebook Social Media Marketing
    Facebook
    PROFESSIONAL CERTIFICATE
    评分为 4.9(满分 5 星)。2759 条评论
    4.9(2,759)
    82k 名学生
    Beginner LevelBeginner
  • Social Media Data Analytics by University of Washington
    Social Media Data Analytics
    University of Washington
    课程
    评分为 4.2(满分 5 星)。242 条评论
    4.2(242)
    31k 名学生
    Intermediate LevelIntermediate
  • Excel to MySQL: Analytic Techniques for Business by Duke University
    Excel to MySQL: Analytic Techniques for Business
    Duke University
    专项课程
    评分为 4.6(满分 5 星)。13438 条评论
    4.6(13,438)
    610k 名学生
    Beginner LevelBeginner
  • Digital Product Management by University of Virginia
    Digital Product Management
    University of Virginia
    专项课程
    评分为 4.7(满分 5 星)。6088 条评论
    4.7(6,088)
    240k 名学生
    Beginner LevelBeginner
  • Analíticas y Métricas de Marketing by Tecnológico de Monterrey
    Analíticas y Métricas de Marketing
    Tecnológico de Monterrey
    课程
    Beginner LevelBeginner
  • Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign
    Digital Marketing Analytics in Practice
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.5(满分 5 星)。2943 条评论
    4.5(2,943)
    99k 名学生
    Beginner LevelBeginner
  • Brand Identity and Strategy by IE Business School
    Brand Identity and Strategy
    IE Business School
    课程
    评分为 4.7(满分 5 星)。350 条评论
    4.7(350)
    28k 名学生
    Intermediate LevelIntermediate
  • Introduction to Business Analytics: Communicating with Data by University of Illinois at Urbana-Champaign
    Introduction to Business Analytics: Communicating with Data
    University of Illinois at Urbana-Champaign
    课程
    评分为 4.6(满分 5 星)。409 条评论
    4.6(409)
    26k 名学生
    Intermediate LevelIntermediate
  • Foundations of marketing analytics by ESSEC Business School
    Foundations of marketing analytics
    ESSEC Business School
    课程
    评分为 4.6(满分 5 星)。666 条评论
    4.6(666)
    35k 名学生
    Mixed LevelMixed
  • Marketing e vendas B2B: Fechando novos negócios by Universidade de São Paulo
    Marketing e vendas B2B: Fechando novos negócios
    Universidade de São Paulo
    课程
    评分为 4.8(满分 5 星)。272 条评论
    4.8(272)
    21k 名学生
    Beginner LevelBeginner

Searches related to marketing analytics

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总之,这是我们最受欢迎的 marketing analytics 门课程中的 10 门

  • Marketing Analytics: University of Virginia
  • Foundations of Marketing Analytics: Emory University
  • Business Analytics: University of Pennsylvania
  • Strategic Business Analytics: ESSEC Business School
  • Applying Data Analytics in Marketing: University of Illinois at Urbana-Champaign
  • Social Media Marketing: Northwestern University
  • Search Engine Optimization (SEO): University of California, Davis
  • Customer Analytics: University of Pennsylvania
  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Market Research: University of California, Davis

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)
内容营销 (7)

关于 Marketing Analytics 的常见问题

  • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

    In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.

  • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

    A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.

  • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

    You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.

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