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    • Marketing Analytics

    筛选依据

    ''marketing analytics'的 851 个结果

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      Meta

      Meta Marketing Analytics

      您将获得的技能: Accounting, Advertising, Algorithms, Analysis, Basic Descriptive Statistics, Business Analysis, Communication, Computer Networking, Computer Programming, Data Analysis, Data Visualization, Digital Marketing, Econometrics, Entrepreneurship, Experiment, Exploratory Data Analysis, Finance, Financial Analysis, General Statistics, Google Analytics, Journalism, Leadership and Management, Machine Learning, Machine Learning Algorithms, Market (Economics), Market Analysis, Market Research, Marketing, Marketing Strategy, Network Security, Operating Systems, Privacy, Probability & Statistics, Python Programming, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Software Engineering, Software Testing, Statistical Analysis, Statistical Programming, Statistical Tests, Storytelling, Strategy, Strategy and Operations, System Security, Theoretical Computer Science, Web Development

      4.7

      (1k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      University of Virginia

      Marketing Analytics

      您将获得的技能: Probability & Statistics, Stock, Leadership and Management, Marketing, Communication, Analytics, Strategy, Experiment, Analysis, Strategy and Operations, Market Analysis, General Statistics, Brand Management, Sales, Brand, Marketing Strategy, Entrepreneurship, Regression, Marketing Mix

      4.7

      (6.1k 条评论)

      Beginner · Course · 1-3 Months

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      Google

      Google Data Analytics

      您将获得的技能: Algorithms, Analysis, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Security, Data Structures, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, General Statistics, Ggplot2, Interactive Data Visualization, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Plot (Graphics), Presentation, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security, Security Engineering, Security Strategy, Small Data, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Storytelling, Strategy and Operations, Tableau Software, Theoretical Computer Science, Visual Design, Web Development

      4.8

      (71.7k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      Emory University

      Foundations of Marketing Analytics

      您将获得的技能: Business Analysis, Communication, Customer Analysis, Data Analysis, Forecasting, General Statistics, Market Analysis, Marketing, Microsoft Excel, Probability & Statistics, Social Media, Statistical Analysis

      4.2

      (413 条评论)

      Intermediate · Specialization · 3-6 Months

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      Meta

      Marketing Analytics Foundation

      您将获得的技能: Leadership and Management, Data Analysis, Market (Economics), Security Strategy, Strategy, Strategy and Operations, Business Analysis, System Security, Computer Networking, Regulations and Compliance, Market Analysis, Accounting, Marketing, Digital Marketing, Analysis, Finance, Operating Systems, Marketing Strategy, Network Security, Entrepreneurship, Sales, Security Engineering, Google Analytics, Communication, Web Development, Privacy

      4.8

      (880 条评论)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      Customer Analytics

      您将获得的技能: Regression Analysis, Marketing, Data Analysis, Predictive Analytics, Probability & Statistics, Data Management, General Statistics, Statistical Analysis, Analytics, Analysis, Customer Analysis, Business Analysis, Regression, Big Data

      4.6

      (11k 条评论)

      Mixed · Course · 1-3 Months

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      Meta

      Meta Social Media Marketing

      您将获得的技能: Advertising, Analysis, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Target Audience, Visual Design, Writing

      4.8

      (11.5k 条评论)

      Beginner · Professional Certificate · 3-6 Months

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      Emory University

      Meaningful Marketing Insights

      您将获得的技能: Marketing, Probability & Statistics, Microsoft Excel, Business Analysis, Market Analysis, Customer Analysis, General Statistics

      4.2

      (236 条评论)

      Intermediate · Course · 1-3 Months

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      University of Pennsylvania

      AI For Business

      您将获得的技能: Accounting, Applied Machine Learning, Artificial Neural Networks, Big Data, BlockChain, Business Analysis, Clinical Data Management, Computational Thinking, Computer Programming, Customer Analysis, Customer Relationship Management, Customer Success, Data Analysis, Data Management, Data Mining, Data Warehousing, Database Administration, Databases, Deep Learning, Entrepreneurship, Feature Engineering, Finance, Financial Analysis, Human Resources, Leadership, Leadership and Management, Machine Learning, Marketing, Natural Language Processing, Reinforcement Learning, Sales, Security Engineering, Software Security, Strategy and Operations, Theoretical Computer Science

      4.6

      (90 条评论)

      Beginner · Specialization · 3-6 Months

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      Google

      Foundations of Digital Marketing and E-commerce

      您将获得的技能: Data Analysis, Customer Relationship Management, Market Research, Social Media Marketing, Market (Economics), Leadership and Management, Mathematical Theory & Analysis, Marketing Strategy, E-Commerce, Analysis, Customer Success, Research and Design, Strategy and Operations, Entrepreneurship, Strategy, Mathematics, Digital Marketing, Finance, Sales, Marketing, Communication, Advertising, Social Media, Web Development, Mathematical Optimization, Data Visualization, Back-End Web Development

      4.8

      (2.2k 条评论)

      Beginner · Course · 1-4 Weeks

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      ESSEC Business School

      Strategic Business Analytics

      您将获得的技能: Analysis, Big Data, Business Analysis, Communication, Data Analysis, Data Management, Exploratory Data Analysis, Financial Analysis, Forecasting, Leadership and Management, Market (Economics), Market Analysis, Marketing, Probability & Statistics, R Programming, Statistical Analysis, Statistical Programming

      4.3

      (1.2k 条评论)

      Advanced · Specialization · 3-6 Months

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      免费

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      University of New Mexico

      International Business II

      您将获得的技能: Market (Economics), Business Development, Accounting, Market Analysis, Global, Sales, Marketing, Entrepreneurship, Investment

      4.7

      (670 条评论)

      Mixed · Course · 1-3 Months

    与 marketing analytics 相关的搜索

    marketing analytics foundation
    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics capstone project
    digital marketing analytics in theory
    meta marketing analytics
    digital marketing analytics in practice
    text marketing analytics
    1234…71

    总之,这是我们最受欢迎的 marketing analytics 门课程中的 10 门

    • Meta Marketing Analytics: Meta
    • Marketing Analytics: University of Virginia
    • Google Data Analytics: Google
    • Foundations of Marketing Analytics: Emory University
    • Marketing Analytics Foundation: Meta
    • Customer Analytics: University of Pennsylvania
    • Meta Social Media Marketing: Meta
    • Meaningful Marketing Insights: Emory University
    • AI For Business: University of Pennsylvania
    • Foundations of Digital Marketing and E-commerce: Google

    您可以在 Marketing 中学到的技能

    市场(经济学) (28)
    社交媒体 (15)
    营销战略 (14)
    分析 (13)
    品牌 (13)
    数字营销 (13)
    计划 (11)
    广告 (9)
    建模 (9)
    社交媒体营销 (9)
    品牌管理 (7)

    关于 营销分析 的常见问题

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    此常见问题解答内容仅供参考。建议学生多做研究,确保所追求的课程和其他证书符合他们的个人、专业和财务目标。
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