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学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Practice 的评价和反馈

4.5
2,853 个评分
606 条评论

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

筛选依据:

151 - Digital Marketing Analytics in Practice 的 175 个评论(共 592 个)

创建者 Gopakumar V S

Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

创建者 Fausto O

Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

创建者 Madhu T

Jun 05, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

创建者 Andrea R

May 04, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

创建者 Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

创建者 Amr A

Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

创建者 Milan M

May 30, 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

创建者 olga

Jan 15, 2018

I liked the final module covering the principles of good data vizualization

创建者 Sean R

Apr 19, 2017

If you took the first course, this is a must to complete the whole picture.

创建者 Omar M

Dec 13, 2016

Very good insights and formation for the professional on digital marketing.

创建者 Miguel M

Sep 21, 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

创建者 Tumelo M

Sep 11, 2019

This course gave me a clear practical understanding of Analytics. Love it!

创建者 silvana a a h

Oct 08, 2020

This course is very helpful for each marketer. the instructor was perfect

创建者 Dedi P

Jun 16, 2020

The lessons taught here are enough to boost my career to the next level.

创建者 C.A T

Aug 07, 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

创建者 Ayman G

Jul 13, 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

创建者 Orangel A

Oct 28, 2019

Excellent course !!! The tools it shows totally help digital marketing.

创建者 Amanda F L

May 30, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

创建者 Jaime R

Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

创建者 hailing x

Jul 24, 2017

Good class to systematically review the marketing analytics processes.

创建者 January C

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

创建者 Vidhya R

Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

创建者 Olayinka O A

Jun 26, 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.

创建者 FREDRICK A A O

Jul 04, 2018

The course gave out a clear practical approach to marketing analytics

创建者 Kumar V

May 26, 2018

It will help you to understand the very basis of Marketing Aanlytics.