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学生对 哥本哈根商学院 提供的 战略管理 的评价和反馈

3,586 个评分
810 条评论


The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...


Sep 20, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

Apr 11, 2020

The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.


51 - 战略管理 的 75 个评论(共 795 个)

创建者 Silvia F

Aug 31, 2018

I have never been so satisfied with an online course! I understand these are all non-credited courses, but the knowledge I have gained so far on Strategic Management, is opening up my mind to an area that I never thought I would be interested in. Great course and I highly recommend it!

创建者 Ahmad A

Oct 29, 2015

The Course was very informative. Apparent creativity in presenting the subject, however it's too bad to not to be able to participate in the following courses without payment. I would really appreciate re-considering this matter.

Thanks all Copenhagen Business School & Coursera Staffs

创建者 Vanessa R

Nov 23, 2020

The professor was amazing, someone should choose to attend the course just for him. so passionate and keeps up your interest and attention to learn what's next. I feel grateful that I had the chance from my firm to attend Coursera' s online courses. Valuable knowledge and experience

创建者 Shreyans N

Oct 23, 2016

This course, Strategic Management is a great course in term of both fundamentally as well as technically. Professor Austin has literally opened my closed thoughts about Strategic management and I wish talk to him more about various vision every company holds. Thank you Coursera.

创建者 Patricia C

Aug 30, 2017

This was a fantastic course. Before taking this course I had no idea of the concepts surrounding strategy management. Now I have learnt a great deal.

Utmost, I am grateful to the lecturer for a good and engaging delivery of the course & thank you Coursera for the opportunity!

创建者 Anjana S

Oct 25, 2016

I enjoyed being part of a course where the expectation was to learn, analyze and apply principles and views. I particularly had fun researching for examples and articles as part of the final assignment. My perspective now has moved beyond that of a quality assurance analyst.

创建者 karin

Feb 10, 2020

This course was totally easy and practical. I highly recommend this course and program. I should thank CBS and the experienced and terrific Professor Robert Austin (Professor, Management of Creativity and Innovation Department of Management, Politics, and Philosophy - CBS).

创建者 Parsa Z

Apr 9, 2020

Great designed course in Strategic management, I appreciate from Coursera and CBS for providing the profound course, However, it would be great if Reading section get an update, because all of the reading assignments are from 2010 and some of them are not available anymore

创建者 Do H L

Jun 24, 2016

This course is amazing! It has demystified the concepts of strategy very thoroughly yet succinctly.

The instructor is very engaging, articulate and captivating! This course offers a very high level view and understanding of strategy and how businesses come up with them.

创建者 Ali H

Oct 29, 2015

Great Course. The enthusiasm of the Professor and the introduction of the history and terminology really helps introduce the world of Strategic Management.

Definitely moving onto the Strategy Formulation Course. Many thanks to the Professor and his supporting staff.

创建者 fares a

Sep 29, 2016

in this course you must take in mind that the past is as important as the future. You will be thoroughly taught the history of strategy, and warned not to repeat it. The golden rule that you'll gain: the world is too complex for a strategy to be put in a manual.

创建者 Natacha J

Jun 18, 2017

My first experience doing a course in Coursera and it was amazing!

The platform has all the features that a student might need to accomplish the program and the content released by Copenhagen Business School is rich, inovative, defiant and funny at the same time.

创建者 Perinbanathan V

Apr 30, 2019

A very good course for someone with the starting level knowledge in Strategic Management. I have completely enjoyed this course. The overall structure of the course is very neat and clean and easy to follow. The final assignment is the highlight of this course.

创建者 Kathy L

May 10, 2020

Excellent course. Straight to the point. Knowledgeable professor. I learned a lot. I am very happy with the level of professionalism and the Coursera platform is very user-friendly. Thank you very much ! I will continue the next course in this specialization.

创建者 Ranjan D

Apr 13, 2020

Prof. Robert Austin nicely carried us through this course explaining various strategic models and case studies. Very comprehensive and I could learn and refresh many business strategy plan, situation & decision making models. Great Learning in a short time !

创建者 Murilo M d S

Jan 5, 2016

Wonderful course with very clear and precise information, extremely well explained making easy to understand every single topic. I guess they used lots of strategy experience into how to transfer knowledge. Thank you very much for the high quality content.

创建者 G S

Mar 15, 2019

Strategic Management by Denmark's Copenhagen school Management has excellent course content , passes on great strategic and tactical experience to learners and professions from Industries. It sharpens the acumen for strategy formulation & development .

创建者 Jonathan H

Feb 2, 2018

Very clear and informative, my only criticism would be the lack of support on the forums during my early attempts to understand the requirements of the Capstone project. Otherwise I would be happy to recommend the course and Professor Robert Austen.

创建者 Alan R

Feb 11, 2016

The course is an excellent starting point for Strategic Management, Professor Robert Austin is a great instructor and the topics where really well presented. I recommend this course to everyone that is involved or interested in Strategic Management.

创建者 Varun S

Dec 21, 2017

Thank you for the sessions. It gave me a good starting point into the area of Strategic Management and and how can i apply the same to my current work. Looking forward to complete the full series with the capstone project and try hands on at work.

创建者 Leonora A P

Mar 13, 2016

Excellent course. The material is easy to understand and you are provided with efficient reading material and videos to support the theories and coursework. This course truly breaks down the definition Strategy and the implementation of such

创建者 C. C

Dec 11, 2015

Very happy with this course! Started out funny and relaxed, and maintained the relaxed edge whilst remaining challenging at the same time. Lots of reading material really challenged me to read more and to give more in the final assignment.


Dec 8, 2019

The course covers content that would be very heavy in a traditional study in a simple, practical and fun way. The materials crossing information with real cases are also super rich and help to make the content tangible. I really liked it.

创建者 Jonasz N

Jan 11, 2021

Clear, vital, Charismatic Professor. Enjoyed it very much. I liked it, especially, that it focus how the matter evolved in time, it is important to understand current situation in relation to evolution from past and also why it evolved.

创建者 Alex G

Jun 9, 2020

Fantastic course (and much better than the others in this specialisation)! Material is excellently presented and organised in a practical, chronological way. One of the best courses I've taken on Coursera (and I've taken 40+ to date)!