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学生对 哥本哈根商学院 提供的 战略管理 的评价和反馈

4.7
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2,501 个评分
565 条评论

课程概述

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

热门审阅

TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

SS

Feb 23, 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

筛选依据:

176 - 战略管理 的 200 个评论(共 553 个)

创建者 Joris J S

Jan 30, 2018

Very clear and rational introduction to strategy. Ideal to get an overview of the field of strategy!

创建者 Alejandra T C

Mar 24, 2017

I liked so much this course, you learn all the bases of strategy and the cases they show are great.

创建者 Sathyanandan M

Jan 25, 2019

Very well structured course, taking thru the theories and approaches while formulating strategies.

创建者 Angel B

Apr 03, 2017

Great class. Informative. I actually feel like I was challenged in this and retained information.

创建者 Cristian G

Jan 20, 2016

Really useful and dinamic. Loved this first part and I'm looking forward to the next installment.

创建者 Lana B

Nov 08, 2017

Great course, clear and comprehensive ontent. Helps to build and enhance insight of the subject.

创建者 Maria d C M V

May 13, 2016

Excelente curso.

Conceptos explicados de manera sencilla, y el proyecto final es muy intersante.

创建者 Olivier T

Aug 05, 2019

Very good introduction to a topic usually the central conversation of one of the module of BA.

创建者 Rizal S W

Aug 16, 2018

thanks prof and coursera for this course, i gain a lot of knowledge about strategic management

创建者 Thomas L

Jun 06, 2017

Very informative and the capstone made you feel as if you were in the company trying to help.

创建者 Emeka O

Aug 09, 2018

Great Course. I recommend this for anyone who is serious about business growth and expansion

创建者 Beatriz S N

Aug 02, 2018

O curso é muito completo e trabalha de modo a fixar o conteúdo de forma dinâmica e precisa.

创建者 Anurima H

Mar 20, 2016

The lecture course is extremely helpful and insightful. Thanks to Coursera for the series.

创建者 Mary-Brenda A

Feb 11, 2019

Excellent course. Open my mind up to how strategy has been carried out for so many years.

创建者 Robert S

Oct 30, 2015

Great overview of Strategy and how he word, as well as it's meanings have used over time.

创建者 Srinath R

Apr 22, 2019

Well structured and case study based learning has made the learning experience more apt.

创建者 Luis E S K

Oct 29, 2017

Really good introduction to strategy, concepts were clear and teacher was very engaging!

创建者 Ramanunni

Dec 29, 2015

A very good course which helps in understanding the basic strategy management principles

创建者 PORTE

Oct 28, 2016

short and impactful videos.

extra-Materials of each lessons are very useful and helpful

创建者 Irene C M B

Oct 12, 2015

Great to have the basis of Strategic Management. Looking forward to the other courses.

创建者 Ingrid W

Dec 06, 2018

This course is pure joy! Varied, interesting, intense. I can't put the computer down!

创建者 Abdulrhman R

Dec 05, 2016

a woooow course, very informative and very a head to the point course really liked it

创建者 Guilherme d V

Oct 11, 2016

Excellent approach about how strategy evolved in this century to a new era of values.

创建者 Yemi A

Jun 03, 2017

Really well structured and informative. The use of Case studies is really wonderful

创建者 TJ T

Jul 22, 2016

Fantastic start to the full course. Mostly basic business school material, but gre