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“public relations”共返回 323 条结果

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School
    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    IE Business School
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。1762 条评论
    4.7(1,762)
    59k 名学生
    Mixed LevelMixed
  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。18200 条评论
    4.7(18,200)
    580k 名学生
    Beginner LevelBeginner
  • Influencer Marketing Strategy by Rutgers the State University of New Jersey
    Influencer Marketing Strategy
    Rutgers the State University of New Jersey
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。103 条评论
    4.6(103)
    23k 名学生
    Intermediate LevelIntermediate
  • Introduction to Personal Branding by University of Virginia
    Introduction to Personal Branding
    University of Virginia
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。7132 条评论
    4.4(7,132)
    210k 名学生
    Beginner LevelBeginner
  • The Strategy of Content Marketing by University of California, Davis
    The Strategy of Content Marketing
    University of California, Davis
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。2789 条评论
    4.5(2,789)
    200k 名学生
    Intermediate LevelIntermediate
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    Content Strategy for Professionals
    Northwestern University
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。701 条评论
    4.6(701)
    37k 名学生
    Beginner LevelBeginner
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    The Arts and Science of Relationships: Understanding Human Needs
    University of Toronto
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。1112 条评论
    4.5(1,112)
    120k 名学生
    Beginner LevelBeginner
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    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。4223 条评论
    4.7(4,223)
    190k 名学生
    Mixed LevelMixed
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    Sports Marketing
    Northwestern University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。762 条评论
    4.7(762)
    20k 名学生
    Intermediate LevelIntermediate
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    Digital Media and Marketing Principles
    University of Illinois at Urbana-Champaign
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。2447 条评论
    4.4(2,447)
    78k 名学生
    Mixed LevelMixed
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    English for Media Literacy
    University of Pennsylvania
    课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.9(满分 5 星)。1471 条评论
    4.9(1,471)
    67k 名学生
    Mixed LevelMixed
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    Advertising and Society
    Duke University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。727 条评论
    4.7(727)
    22k 名学生
    Mixed LevelMixed
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    International Business
    University of Colorado Boulder
    专项课程
    Beginner LevelBeginner
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    Content Strategy for Professionals: Engaging Audiences
    Northwestern University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。549 条评论
    4.6(549)
    29k 名学生
    Mixed LevelMixed
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    Public Policy Challenges of the 21st Century
    University of Virginia
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。1217 条评论
    4.7(1,217)
    65k 名学生
    Beginner LevelBeginner
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    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
    UNSW Sydney (The University of New South Wales)
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。555 条评论
    4.7(555)
    68k 名学生
    Mixed LevelMixed
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    How Technology is Shaping Democracy and the 2020 Election
    Stanford University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。21 条评论
    4.5(21)
    4.3k 名学生
    Beginner LevelBeginner
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    Ready, Set, Future! Introduction to Futures Thinking
    Institute for the Future
    课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.8(满分 5 星)。587 条评论
    4.8(587)
    24k 名学生
    Beginner LevelBeginner
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    Social Psychology
    Wesleyan University
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。3615 条评论
    4.7(3,615)
    400k 名学生
    Beginner LevelBeginner
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    Strategic Self-Marketing and Personal Branding
    The State University of New York
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.3(满分 5 星)。149 条评论
    4.3(149)
    33k 名学生
    Intermediate LevelIntermediate

Searches related to public relations

litigation public relations

integrated marketing communications: advertising, public relations, digital marketing and more

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总之,这是我们最受欢迎的 public relations 门课程中的 10 门

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Introduction to Personal Branding: University of Virginia
  • The Strategy of Content Marketing: University of California, Davis
  • Content Strategy for Professionals: Northwestern University
  • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Sports Marketing: Northwestern University
  • Digital Media and Marketing Principles: University of Illinois at Urbana-Champaign

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)

关于 Public Relations 的常见问题

  • Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.

    In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.

    Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.

  • Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.

    Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.

  • Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.

    These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.

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