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第 4 门课程(共 4 门)

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初级

完成时间大约为41 小时

英语(English)

字幕:英语(English), 法语(French)

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

第 4 门课程(共 4 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为41 小时

英语(English)

字幕:英语(English), 法语(French)

提供方

巴黎高等商学院 徽标

巴黎高等商学院

立即开始攻读硕士学位

此 课程 隶属于 巴黎高等商学院 提供的 100% 在线 MSc in Innovation and Entrepreneurship。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up91%(1,127 个评分)Info
1

1

完成时间为 9 小时

Module 1: Overall approach to Design Thinking

完成时间为 9 小时
10 个视频 (总计 80 分钟), 9 个阅读材料, 6 个测验
10 个视频
Introduction to our guest speakers4分钟
Definitions of Design Thinking7分钟
"Design" in Design Thinking11分钟
Advanced Thinking Part I6分钟
Advanced Thinking Part II7分钟
Design Thinking in Practice4分钟
The 3 phases of Design Thinking11分钟
About Visualization and Storytelling5分钟
Types of projects11分钟
9 个阅读材料
Course Syllabus15分钟
Description: Module 12分钟
Optional reading: Change by design5分钟
The Insurance Example10分钟
Additional Readings: Design thinking is intuitive thinking10分钟
An overview of the Design Thinking Approach10分钟
Exercise: Storyboarding and storytelling reflective1小时
Additional Readings30分钟
List of examples of projects suitable for a Design Thinking approach10分钟
5 个练习
Practice Quiz M1L230分钟
Practice Quiz M1L330分钟
Practice Quiz M1L430分钟
Practice Quiz30分钟
Graded Quiz Module 130分钟
2

2

完成时间为 11 小时

MODULE 2A: INSPIRATION-DATA COLLECTION

完成时间为 11 小时
9 个视频 (总计 51 分钟), 5 个阅读材料, 5 个测验
9 个视频
The challenge definition and its scope Part 16分钟
Challenge definition and its scope Part 24分钟
What type of data?5分钟
Value Analysis2分钟
Qualitative and primary data collection9分钟
Examples of Observation4分钟
Observation in Practice Part I7分钟
Observation in Practice Part II7分钟
5 个阅读材料
Module 2 Description15分钟
Exercise: Step 1: Articulation of the problem and auto scoping2小时
Exercise: Step 2: Data collection plan and effective collection5小时
Additional Readings10分钟
A guide to identify analogies?2分钟
5 个练习
HMW question15分钟
Practice Quiz M2L130分钟
Practice Quizz M2L230分钟
Practice Quiz M2L330分钟
Practice Quiz M2L430分钟
3

3

完成时间为 7 小时

Module 2B: INSPIRATION- DATA ANALYSIS

完成时间为 7 小时
3 个视频 (总计 22 分钟), 6 个阅读材料, 4 个测验
3 个视频
Insight Emergence7分钟
Synthesis of the inspiration phase1分钟
6 个阅读材料
How to design personae?10分钟
Examples of Personae and Journey maps10分钟
How to identify extreme users10分钟
Criteria for insights and the final HMW articulation10分钟
Exercise: Final articulation HMW and the persona(s) you target1小时
Additional readings: About insights10分钟
3 个练习
Practice Quiz M2BL530分钟
Practice Quiz M2BL630分钟
Graded Quiz Module 2A&2B30分钟
4

4

完成时间为 3 小时

MODULE 3A: IDEATION

完成时间为 3 小时
5 个视频 (总计 33 分钟), 2 个阅读材料, 3 个测验
5 个视频
Ideation: rules for ideas generation7分钟
Ideation: tips for ideas generation and fixation effect9分钟
Ideation workshop at Paris Chamber of Commerce4分钟
Concept development6分钟
2 个阅读材料
Module Description10分钟
How to present a concept?10分钟
2 个练习
Practice Quiz M3AL130分钟
Practice Quiz M3AL230分钟

关于 管理创新和设计思维 专项课程

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
管理创新和设计思维

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  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

  • 此课程不提供大学学分,但部分大学可能会选择接受课程证书作为学分。查看您的合作院校,了解详情。Coursera 上的在线学位Mastertrack™ 证书提供获得大学学分的机会。

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